Outreach Tactics

  1. Increase the number of patients advocating in support of the value of radiopharmaceuticals.
    1. Increase the number of patient advocacy groups working with SNMMI to promote nuclear medicine
    2. Recruit local patient advocate champions for nuclear medicine.
    3. Undertake a more aggressive social media stance in reaching patient groups via Facebook, and professionals on LinkedIn, emphasizing SNMMI as the sole source of expertise and cutting-edge information on nuclear medicine.
    4. Advertise patient advocacy activities on DiscoverMI, Facebook, and Twitter.
    5. Create factsheets for patients with guidelines they should follow for all procedures
    6. Create patient-focused AUC factsheets
    7. Create “what to expect” videos
    8. Develop patient-specific roadshows
    9. Provide updated patient information on new areas of innovation such as prostate imaging, including links to patient advocacy groups.
    10. Educate patients regarding the benefits of theranostics as well as molecular imaging and how it differs from other imaging modalities.

  2. Increase referring physicians’ awareness of new radiopharmaceuticals.
    1. Focus on educating providers and patients outside SNMMI about available tests, ongoing research, and the best criteria and uses for available diagnostics.
    2. Recruit local MD champions.
    3. Create a network of chapter representatives interested in Outreach
    4. Create key slides on data supporting nuclear medicine procedures
    5. Create physician factsheets on new AUC topics
    6. Increase the number of referring physicians participating in SNMMI chapter programs.
    7. Develop and deliver training modules for novel radiopharmaceuticals for referrers.
    8. Develop CME programs on new and existing topics with support of industry; priority topics are NETs and prostate cancer.
    9. Drive the AUC for radioactive iodine for rapid publication.

  3. Improve collaboration with other medical societies.
    1. Create new opportunities for joint (reciprocal) symposia.
    2. Hold MI satellite symposia at referring physician conferences and standalone seminars.
    3. Increase referring physician participation in SNMMI councils/centers.
    4. Develop joint guidelines, white papers and review articles with ASNC, ASCO, ASTRO, AUA, ATA, ASH, etc.
    5. Collaborate with imaging societies (MITA, CORAR) on issues of mutual concern.

  4. Increase SNMMI’s outreach efforts and resources within the imaging community.
    1. Work with the chapters to empower members with outreach resources and up-to-date information about the AUCs, as well as more hands-on training to ensure that all members need to establish themselves as wave of the future.
    2. Offer a “Best of SNMMI” annual presentation at meetings of other imaging societies (RSNA, ARRS, WMIS).
    3. Create new working groups for Resident and Medical Student Outreach, working closely with the Workforce Pipeline Domain Chair, in order to increase awareness of nuclear medicine and encourage them to consider it as a career
    4. Host online journal clubs

  5. Increase outreach to hospital administrators.
    1. Create new working group for Hospital Outreach consisting of key nuclear medicine champions working within their hospital systems to promote the cost savings of nuclear medicine and educate them on the new AUCs.
    2. Collaborate with the Coding and Reimbursement Committee
    3. Present at the Radiology Business Management Association programs.
    4. Collect data on relative value units and cost effectiveness for nuclear medicine procedures and implications for purchasing expensive technology

  6. Expand financial resources dedicated to outreach activities.
    1. Create proposal for industry funding.
    2. Connect with industry to raise awareness about why they should support what’s being done in the field.
    3. Secure foundation funding
    4. Develop metrics of program success.
    5. Ensure a 10% increase in funding each year.
    6. Encourage philanthropy through patient advocacy